Journal

Ideas worth
exploring.

What we are learning about design, products and why some things are worth keeping.

Design / 5 min read

Why better products feel different before you know why

People judge quality in under a second, and almost none of it is conscious. Here is what they are actually reading.

Products / 4 min read

Replacement cycles are a business model. They are also the fastest way to lose a customer permanently.

Better Living / 5 min read

Nobody sets out to upgrade their life. They replace one annoying object at a time, and the effect compounds.

In progress